Screen appeal, or how your home looks online, is about making your house look pretty but it’s also about making it more functional and welcoming. People increasingly go online to look for homes. so how your house looks in still photos and virtual tours on a screen is essential. Screen appeal is the new curb appeal.

The Numbers Tell The Story

Zillow did a survey and released the findings last year.  They found that 60% of millennials (people born between 1981 to 1996) who are the 30 to 40 year olds in 2020’s, are willing to make an offer on a home after doing a 3D-virtual tour. In the same survey, Zillow found that just 23% of baby boomers would be confident in doing the same. Millennials are the first generation of digital natives. They also are the largest generation of home buyers. Their comfort with technology will drive housing trends and demand for years to come. So, if you are ready to sell your home you must make it screen ready.  Here are a few tips on how to get your home ready for its onscreen close-up.

Some Of The Old Rules Still Exist

Declutter, depersonalize, and clean. Declutter by removing some of the furniture and accessories in your rooms. Rooms with a minimal amount of items will appear more open and appealing in photographs. Depersonalize as potential buyers want to imagine themselves in the home. So, removing family photos and personal collectibles will help the potential buyer visualize the home as his own. Clean! Make the house shine, open the drapes and blinds, and let the natural light in. Replace all the light bulbs and turn them on — your room will look big, bright, and more welcoming.

Photography Is Key To Selling Your Home

When it comes to selling your home, you will find that home staging photography plays a big role. Not only does it make your house look appealing to potential buyers, but it sets your home apart from others on the market. Today’s real estate market can be easily accessed online. Realtors, independent sellers, and buyers are constantly looking through home-selling websites. This, of course, means that photography is key when selling your home. Therefore, you need to make sure that the photos and videos you post are attractive and charming. You should post images that best represent your home and capture its soul. Optimize your layout for the camera. You may love how your furniture is arranged but your furniture placement might not make the room look roomy on screen.

Consider Virtual Staging Or Hiring A Photographer

Virtual staging uses software that digitally adds furnishings to your space. It can make a home look like it is furnished without you ever moving or using real furniture. There are online services doing virtual staging and they use professional interior designers. Virtual staging is a fast way to get empty homes ready to sell. If all of your furniture is still in the home, hire a photographer specializing in shooting houses for 3D virtual tours and the Multiple Listing Service. Your real estate agent will likely be the one setting up the listing photos and coordinating any virtual tours with buyers’ agents.

How To Write Real Estate Listing Descriptions That Sell

When writing real estate listing descriptions, the trick to catching a buyer’s attention is to lead with your ace. if your home is in a great neighborhood for a young family, the emphasis on nearby schools should subtly communicate that fact in your house for sale description. Your primary outlet is MLS sites, but since your agents will also post your your home on social media, your property listing descriptions should be creative and informative enough to cut through internet clutter. Your agents need to describe in creative words what readers can’t see in the photos or elaborate on what they can see.

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About The Real Estate Company

Residential and Multi-family Realty Services for Lexington, Richmond, and Surrounding Areas. We close over 40 million in sales each year. Our love for Central Kentucky and our clients is the key to our success. We provide careful guidance, persistence, and savvy marketing to deliver results for our clients time after time.
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